Does your Mission inspire Clarity, Purpose, and Engagement?
Crafting a good mission is about so much more than marketing. In this course you'll learn how to ditch the typical lawyer pabulum to craft language that
- Attracts your ideal clients
- Engages your entire team
- Simplifies goal-setting
- Clarifies strategic planning
Get started in 6 minutes or less!
By this time tomorrow...
You can have renewed focus that energizes your team and attracts your ideal clients
Lawyering isn't easy, but it shouldn't be a grind. The work we do is integral to who we are and our desire to make a difference for the communities we care about.
I know it can seem idealistic to believe that you should do what you love and the money will follow. But The Harvard Business Review insists that it is true!
"When people find meaning in their work, they also feel a sense of ownership. The work means something to them personally. When people take ownership of the work, they are more committed to it, more intrinsically motivated, more engaged. And that makes for better performance on all dimensions."
—Teresa Amabile and Steve Kramer, To Give Your Employees Meaning, Start With Mission
"People don't buy what you do, they buy why you do it."
"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."
—Simon Sinek, Author of Start with Why
Reputation matters. Values matter. Mission Matters.
Would you bet $75M on your current mission?
This is Justin Kan. He's a smart guy and a proven entrepreneur. He founded Twitch.tv and sold it to Amazon in 2014 for just under a billion dollars. He took some of that money a few years back, alongside a chunk of venture capital, and decided he was going to build a law business, Atrium Legal.
(Photo By TechCrunch - TechCrunch Disrupt San Francisco 2019 - Day 2, CC BY 2.0)
Atrium was supposed to be a game-changer. Smart people using tech and innovation to disrupt legal services and revolutionize and industry. It failed within 36 months.
Why did it fail? They invested heavily on marketing and had plenty of leads. They had streamlined operations and smart lawyers with access to the best research and drafting tools in the world. How could a business with so much going for it shut down so quickly?
Let's have Justin tell us...
"10 months ago we shut down Atrium after raising $75m in venture capital. Anyone hearing that knows I made tons of mistakes along the way. Someone asked me today what my biggest lessons learned were. Here they are:
Start with the mission.
It is very hard to write the mission after the fact. You should start with a clear reason to exist and filter early hires for believers.
Only work on things where you have intrinsic motivation. If you don’t, you’ll lose motivation when times are hard or your own goals change.
Should have asked “who are we building for?” much more specifically and ruthlessly iterated for them.
The culture is set early and very hard to change."
All of these things — Purpose, Motivation, Audience, Culture — are what you will get right with my Ultimate Law Firm Mission Statement Course.
Justin Kan spent $75 Million (and all he got was a few pithy tweets). You can spend less than 0.0001% of that to build a mission statement that inspires you and your team, attracts better clients, and helps your goals and strategies practically write themselves.
(By the way, there is one place where I disagree with Justin. Yes it is helpful to get your mission right from the start, but it is never too late to improve what you have. Especially if you don't have investors breathing down your neck 😅)
I get it. I've worked with hundreds of professionals looking to improve their law practice.
I have worked with firms and legal teams for nearly a decade. I've done goal-setting, strategy adoption, innovation planning, process improvement, you name it. Regardless of what we do in that actual work, my leading indicator of real, measurable success for our efforts is the strength of the firm's mission statement.
The good news is that drafting a solid mission statement doesn't require thousands of dollars in consultant fees or hundreds of hours of hand-wringing over the perfect words.
I've boiled it down to a few straightforward considerations and exercises for you to find the language that is truly meaningful to you, your team, and the clients you serve.
I won't call it a formula, because it isn't that rigid. But it is an easy-to-follow framework that will have you feeling better than you've ever felt about the purpose of your law practice. If you don't agree after you finish the course, I will gladly refund your money.
Which of these are you substituting for an actual mission?
Okay, so this may not be you, but you definitely know this person. And, be honest, you sometimes can default to this place, right? When all else fails, just work harder? I mean, if this really is your mission knock yourself out (you probably will). Good luck inspiring anyone else.
It's awesome that you've escaped whatever craziness drove you away from your old firm. That's a good reason to get away, but it isn't enough to build a business on. People need to know what you're for, not just what you're against.
No doubt you can save your clients some cash. But that's not a mission, it's labor arbitrage. And if lower cost is what you stand for, then you're gonna be awfully vulnerable to the next low priced option that comes along.
THE ULTIMATE LAW FIRM MISSION STATEMENT COURSE
A solid mission statement is the foundation of your law practice, from marketing to team-building to individual productivity. Learn how to go beyond "law firm boring," avoid cheesy slogans, and capture the true spirit of your practice.
You and your team will feel a sense of clarity, purpose, and engagement with all aspects of your firm, even the not-fun parts!Get the Course for $37
Wait a minute!
Are you saying that Mission is more important than Goals or Strategy?
It all starts with Mission
I'll give you a little preview from the course. Mission is the layer that makes all of the other layers of your business work. It links your goals and strategies together. It provides a foundation for your tactics. It is about so much more than marketing!
People put off drafting a mission for any number of reasons: It can feel a little "woo" for some, it gets kinda uncomfortable for others. Some folks just assume that their mission is to do good work for whoever hires them (hint: that's not a mission, that's table-stakes for being a lawyer).
Let's do it!
By this time tomorrow you can have a solid mission statement for your practice that will inspire your team, turbocharge your strategy, and attract your ideal clients without "selling" them or selling out.
Imagine a practice where...
- You begin every day knowing what goals you are trying to accomplish, and understanding how your daily tasks make progress toward those goals.
- You've empowered your team to make the right call and do the right thing by your clients without having to run everything past you.
- Your ideal clients instinctively know that you're the right person for the job they're trying to do.
The Right Mission Will Unlock Your Practice's Potential!
This course is for you if:
- You cannot recite your mission statement off the top of your head with at least 90% accuracy.
- Your firm's current mission statement makes any mention of "combined years of experience."
- You don't use your current mission statement in your marketing, recruitment, and strategy efforts.
(You might NOT be a good fit if):
- You are 100% money driven, and don't care whether your practice has a larger purpose.
- You prefer a rigid "command and control" management style where everything either comes from or passes through you.
- You work best as a "hired gun" who is willing to take on any sort of case for any sort of client (as long as they can pay).
How long will the course take?
When will I be able to access the course? How long will I have access to it?
What if I don't find the course useful?
Our first act as a law firm was to sit down with John and develop a mission statement. His method helped us us clarify what we do, and to this day we try to make sure that every decision we make relates back to the firm’s mission. John's wisdom, encouragement, and fresh ideas have made us not just more efficient and profitable, but also helped us deliver better services to more clients. —Jose Klein
If you are not happy with the Ultimate Mission Statement course within the first 45 days after purchase, we'll grant you a full refund as long as you've given it a legitimate try. Once you've completed the modules and exercises, I'll grant you a refund. I may have questions, but if you don't want to answer them that's okay too.