My thesis so far: You have a greater opportunity to increase customer Value by delivering more Benefit than by lowering customer Investment. If customer Value = Benefit – Investment (my original theory), then it is easy to see that lowering Investment (cost control) can have a...

The basic premise of my search for the Grand Unified Theory of Legal Value has been that Value is the gap between what you Invest and the Benefit you receive in a particular transaction. Otherwise stated:

Value = Benefit – Investment

My discussion so far has focused on Value from the...