Capturing an authentic, purpose-driven mission statement can have surprising benefits for your entire law practice or law firm. While most people think of a mission as something you do for marketing, studies have shown that purpose-oriented organizations outperform the competition when it comes...

When I ask law firm leaders about their mission, they often try to shake me off with something like “Oh, we already wrote up a mission statement as part of our marketing work.” News flash: If you think your mission is something that is only supposed to attract customers then (1) it...