Welcome! If you're looking to learn how to draft a kick-butt mission statement that drives you and your team to better outcomes across all domains of your practice, then you're in the right place.

Mission statements are funny things. Done right, they can help set a tone and provide guidance that propels an organization to greatness. Done wrong, they come across as another bit of corporate gibberish out of a Dilbert cartoon.

Whether you have a mission statement that you're looking to polish up or you're looking to start fresh, you will learn:

Why a purpose-driven mission statement can help your organization perform better.
How your mission works in concert with your goals, strategies, and tactics to power your operations.
The tool developed by one of the world's best design agencies to help organizations find their purpose.
The five components to a compelling law firm mission statement.

Before we get going though, let's start where I like to start all of my improvement projects: by capturing your status quo. If you haven't already, please answer the questions above, then click next to continue.

At the end of this course, I'll give you the opportunity to upload a revised (or brand new) mission statement, and I'll get back to you with specific feedback and even some editing suggestions if appropriate. If you don't think your new version is significantly better than what you have, let me know and I'll happily refund you the cost of this course.

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