Understanding your Client’s User Stories

My thesis so far: You have a greater opportunity to increase customer Value by delivering more Benefit than by lowering customer Investment. If customer Value = Benefit – Investment (my original theory), then it is easy to see that lowering Investment (cost control)...

Cost Control is Not the Final Answer

[getty src=”95179659?et=pdLBI-0S70-vA0TN1qmISQ&sig=R7XtPLT8YecFRUyFkQrSiPdCiRmLrgWRDZtPkXG9Kcs=” width=”507″ height=”407″] A few weeks ago I delivered a guest lecture at the Lewis & Clark Law School’s Law Practice...

The Seven Wastes of Lawyers

In my post about Waste I introduced the “Seven Wastes of Lean.” As a quick review, remember that Value = Benefit – Investment and Investment = Time + Energy + Effort + Resources + Opportunity Waste, then, is any Investment that isn’t offset by at...

Two Tips for Communicating Value

A quick question: Which marketing pitch would more likely get you to contact me? “I have years of experience working with clients to re-engineer their legal process flows to gain efficiency and reduce costs.” -or- “I teach techniques proven to help...